The Real Estate Platform | Real Estate Social Media & Digital Marketing

Everything You Need to Know About the Instagram Algorithm

If there is one thing that is to be expected in the world of social media, it’s that changes are inevitable. It seems like social media platforms are constantly changing something.

In 2013 Facebook changed their news feed algorithm. Earlier this year Twitter replaced their reverse-chronological timeline with a timeline algorithm.

Now it’s Instagram’s turn. It’s time for an Instagram algorithm.

Instagram recently revealed that in the coming weeks – or months – they will be introducing a news feed algorithm that changes the order in which posts are organized within users feeds.

If you are like many other Instagram users, this may have caused a little bit of a moment of panic. Especially if you are currently using Instagram as part of your real estate marketing activities.

In this post I am going to break down the “why” behind the change, what it is that they are actually changing, and how it is going to affect you and your real estate marketing.

How to Avoid a Facebook Page Name Change

At some point or another during their time on Facebook, many real estate agents find themselves wanting or needing to change the name of their Facebook real estate page.

The reason for this:

Many real estate agents start out by naming their Facebook real estate page incorrectly.

The key to avoiding a Facebook page name change:

Naming your page the right way from the start!

In this post I am going to tell you everything you need to know about choosing the right name for your Facebook page from the start.

But I am also going to show you the step-by-step process for changing your existing page name as well.

Lets get started…

Real Estate Marketing: Traditional vs Digital

Traditional vs Digital: Which Is the Best Type of Real Estate Marketing?

Have you ever sat down to research real estate marketing methods, only to become overwhelmed with the number of options?

One website that you read says that blogging is the best method.

Another says that social media is the best.

And the email that you just received from an approved supplier of your brokerage company seems to be saying that sending out pens or calendars is the best way to market your business.

It can be frustrating.

So what is the answer? What is the best method?

There is not a single best method.

A good real estate marketing strategy can include any, and all, of the options you have come across. The key is to find a mix of options that work best for you in your market.

However, marketing has changed. The same methods that may have been working years ago probably aren’t going to work as well for you today.

New methods of marketing – digital marketing and social media marketing – are quickly taking the place of the traditional marketing methods you may have been using for years, or seen other agents use in the past.

In this post I am going to break down the three different types of marketing that you can use in your real estate sales business.

Hopefully by the end of this post you will be able to pick the methods that can help you best help you achieve your real estate sales goals.

The Real Estate Agent and the Entrepreneur

When you got into real estate you probably thought that you were taking on a single job right?

I have bad news for you. You couldn’t have been more wrong…

Although if you are reading this you probably already realize that. If you have been a real estate agent for more than a week I am sure that you know that you wear a number of different hats in your day to day work.

You main job is to help people buy and sell homes. But even that one “job” has many different requirements.

You have to follow up with leads, set up searches, show homes, go on listing appointments, complete CMA’s, write and negotiate offers, attend inspections, attend appraisals, attend closings, and play counselor/baby sitter to your clients.

Ok that last one isn’t true… Even though it probably it feels like it at times.

And thats just to sell homes.

On top of that you are in charge of marketing, accounting, customer service, and even human resources.

When you think about it that way, being a real estate agent can seem a bit overwhelming. Working all those “jobs” seems a bit complicated doesn’t it?

It sure does!

So let’s break it down and make it less complicated and overwhelming.